The recent spay of media hoaxes and publicity stunts in the US news has created a good amount of attention, especially the balloon boy incident. Not a hoax but yet another ploy for publicity, a couple "crashes" the White House State dinner. We are in the era of "Look at me!" because i'm worthy of your attention. And this is mixed in with real or semi-important news as well as sensational media storms. So, what's the real story? Who or what do you pay attention to which is of real importance or value, and what do we simply dismiss or ignore? Where do we draw the line and when do we pay attention? Are these fake or bogus situations setting us up to ignore real issues or greater problems or more important but less sensational situations in the future? The likely and for many, the obvious answer is yes. But on the other hand, are we simply making a much ado about nothing? Can't help thinking of the parable of the boy who cried wolf. At some point, when do we recognize when something seemingly harmless is actually dangerous, so that we can protect ourselves or be aware, vs. when we need to politely dismiss an incident or situation as not that important and move on? And since everything is news today, who decides which is which? At the same time, i think we'd want to avoid being too paranoid and engaging in conspiracy theories, since this can take our understanding of the news to the other extreme. Not sure, if what i've said is clear, but it's open for "peaceful" discussion. What are your thoughts?