INFJ and Marketing

Trifoilum

Trifoilum

find wisdom, build hope.
MBTI
INFJ
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6w5
OKAY THIS IS LAME BUT BEAR WITH ME.
I think INFJ are pretty good in dissecting sales and marketing psychology whether in actual marketing or politics; why they appeal to individuals or masses, and all the webs tangled underneath.

But how about doing it? Are any of you good at doing marketing; trying to sell / showcase something? Any INFJs are in marketing / sales department?

*p.s: Money may or may not be involved
 
Trifoilum said:
OKAY THIS IS LAME BUT BEAR WITH ME.
I think INFJ are pretty good in dissecting sales and marketing psychology whether in actual marketing or politics; why they appeal to individuals or masses, and all the webs tangled underneath.

But how about doing it? Are any of you good at doing marketing; trying to sell / showcase something? Any INFJs are in marketing / sales department?

*p.s: Money may or may not be involved
Click to expand...

I have always found myself to be good with marketing. My ex gf was a marketing major and I wrote a great many of her papers. I think that figuring out what people want, and what they want to hear comes naturally to some INFJs.
 
I work retail part time and i know that i could be very good at sales. My parents are both very good real estate agents so i know how sales works. But the thing is,my heart is not into selling people random crap that they do not need so that i can benefit. So, i do well enough to not get yelled at as well as try to stay away from places that require me to sell (like the registers).

Probably the only thing that is holding me back from being good at sales is that i do not want to push people. Where i work, the cashiers are supposed to sell cards and memberships (like most retail places) with a script that helps sales. I will just run the script with enthusiasm but i won't hound the customer to sign up for anything they say they do not want. People that are good salesmen will keep asking and asking until people buy crap.

Not my gig. I prefer to work in the back where there is some healthy grunt work.

I like to help people with their problems face to face but sales is really more of angry customers telling you that you are ripping them off. Again, not my gig.
 
what people want, and what they want to hear
Click to expand...

And often. what they don't want (or afraid) to hear too. But I suppose most marketing won't try to appeal to that....
 
Trifoilum said:
And often. what they don't want (or afraid) to hear too. But I suppose most marketing won't try to appeal to that....
Click to expand...
Your not supposed to but i think about it when i tell people about the benefits of something. I feel like i am lying to make a quick buck for it sometimes.
 
I can market, but the trick is I can only market to things I belive in or approve of internally.

I'm not good at spinning lies or selling crap to make better profit margins, which is kind of required in a real-world marketing scenario.

Ironically enough I am studying as a graphic design major right now, which when you get down to it is all about making marketing materials for corporations. Our current project is inventing a company from the ground up, creating a complete design identity system around it. I'm doing it more for the design and experience rather than me actually wanting to get into branding/marketing design. It's kinda fun when you are doing your own company you made up - because I can totally get behind visually marketing a high tech robot security firm! Not so much a firm based on selling green laundry detergent (what would happen in the real world).
 
Y'all ain't that great, because the best kind of marketer, is the kind who can market anything. INFJs go all "whaaaaat? i don't believe in this item, so I don't want to market it!"
(I do the same thing as well, just saying)


It really helps to have a very developed Fe though.
 
Trifoilum said:
OKAY THIS IS LAME BUT BEAR WITH ME.
I think INFJ are pretty good in dissecting sales and marketing psychology whether in actual marketing or politics; why they appeal to individuals or masses, and all the webs tangled underneath.
Click to expand...

Definitely, I have a knack for seeing and theorizing about trends and I also have an intrinsic understanding of what people want in a given circumstance.

Would I use that to sell things? Dont think so, doesnt interest me.
 
It depends. If I think what I'm trying to sell is truly good for the buyer, I'm actually quite good at it. (My ex-gf always complained about me "selling" her shoes when we went to Goodwill.) But I can't sell someone something I don't think they need...the very idea is soul-crushing.
 
I used to be a very good salesperson (actually, working for a living)... when I was a (more) immature INFJ... The thing is that people trust me very easily in interpersonal communication. And they can not believe I can lie (well the truth is that I can but I would never bother, there is always a way to be honest :) ). From my part, I would be the first to buy the product or I would need a moral confrontation. But, now... No, I wouldn't be a very good salesperson, I would't care to convince anyone about anything, let alone to enter into a transaction.
 
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