No problem. One situation comes to mind makes me think of a female friend of mine who lives in a different state. We used to e-mail daily and chat on the phone frequently. She then started a blog which involved lots of pics of her wearing different styles of makeup. I was supportive as she was interested in makeup artistry. She got many blog followers and became very involved in the beauty blogosphere culture, which seemed to consist mainly of 14 year old girls who like to hoard vast amounts of makeup. At that point her communications became more shallow, intentionally spelled and punctuated incorrectly. She no longer answered her phone or returned calls. She started an instagram account, which again consisted of many selfies she took of her wearing different styles of makeup, as well as pictures of makeup she purchased. She developed thousands of followers and her texts degenerated to a petulant, misspelled baby talk peppered with swearing. It wouldn't be weird but for the fact she is actually an intelligent, interesting and accomplished person as evidenced in the previous 20 years of our friendship. All communications were about her, her looks, her purchases and possibly if she had a health concern such as if she sneezed and went to the allergist. No major falling out or anything, but after social media, she seemed to develop a new, and not very interesting or nice personality. Life, as communicated by her via social media, seems to consist of staring into one's phone. If that is not falling into one's own reflection, I don't know what is.