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Hot chocolate tastes better in an orange cup

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Dec 16, 2011
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Hot chocolate tastes better in an orange cup

from http://www.cosmosmagazine.com/news/6315/hot-chocolate-tastes-better-orange-cup

PARIS: European scientists say they have found further evidence that how you serve food and drink matters hugely in the perception of taste.

Researchers at the Polytechnic University of Valencia and the University of Oxford recruited 57 volunteers and asked them to taste hot chocolate served in plastic cups with four different colours -- white, cream, red
and orange with white on the inside.

The chocolate was the same in all the samples, but the volunteers found that the flavour was better when the drink was served in the orange or cream-coloured cups.

Colour enhances taste and aroma

"The colour of the container where food and drink are served can enhance some attributes like taste and aroma," Betina Piqueras-Fiszman of the Polytechnic University of Valencia said in a press release. The findings could be beneficial to chefs and food manufacturers, Piqueras-Fiszman added.

Previous research has found that yellow containers boost the perception of flavour of lemons in soft drinks; beverages with cold colours, like blue, seem more thirst-quenching than warm colours like red; and if
drinks are pink, they are perceived as being more sugary.

The study appears in a specialist publication, the Journal of Sensory Studies.
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ugh I don't like orange but I take red any day!
 
I'm going to buy a rainbow of plates and bowls and cups and start experimenting.
 
I feel like this is a horrible discovery. Humans already eat for pleasure rather
than function like we should and now we're adding another dimension to the
food industry to further this tragedy. It's shameful how others are already
planning on using this knowledge to market their products rather than just
learning for sociological reasons or out of interest. And some people wonder
why obesity is the fastest growing human illness.
 
Bird said:
I feel like this is a horrible discovery. Humans already eat for pleasure rather
than function like we should and now we're adding another dimension to the
food industry to further this tragedy. It's shameful how others are already
planning on using this knowledge to market their products rather than just
learning for sociological reasons or out of interest. And some people wonder
why obesity is the fastest growing human illness.
Click to expand...

But now we know that instead of eating more we can just change up the setting. Perhaps food marketers would do things like take some sugar out of their drinks and replace it with pink packaging. I think that it could potentially help with obesity and health a lot, depending on whether "enhancing deliciousness" causes people to eat more or eat less lol... let's just hope that it could allow people to be satisfied faster. Knowledge is a good thing.
 
what niffer said.

Or, hey, just put all junk foods in vomit green packaging, with spots of brown... *shrugs*
 
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to be honest, chocolate always tastes good to me, my addiction doesn't care for those white cups.
the colour thing only works with M&Ms for me.
 
Orange being my favorite color, I'm not surprised it tastes good in an orange cup.
Color does play a big role in what we do. My Wife noticed long ago a trend that I will subconsciously buy the product with packaging that contains the color orange over others on the same shelf.
Most recently a bottle of dark Jamaican rum. "This one looks good".

Azazel said:
to be honest, chocolate always tastes good to me, my addiction doesn't care for those white cups.
the colour thing only works with M&Ms for me.
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I have a thing about not eating any candy that is green. No real reason, it's just a thing I have.
So, I'll trade you my green M&M's for your Orange ones.
 
MindYourHead said:
Orange being my favorite color, I'm not surprised it tastes good in an orange cup.
Color does play a big role in what we do. My Wife noticed long ago a trend that I will subconsciously buy the product with packaging that contains the color orange over others on the same shelf.
Most recently a bottle of dark Jamaican rum. "This one looks good".


I have a thing about not eating any candy that is green. No real reason, it's just a thing I have.
So, I'll trade you my green M&M's for your Orange ones.
Click to expand...

super! because I like greens and don't like orange ones haha
 
caketoe.jpg


I mean if every cake looks like this...
 
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[MENTION=2172]Trifoilum[/MENTION]

You just ruined cake for me.
 
My mug's orange.

Tea tastes like tea. Nice and bitter.
 
Not all that surprising to me. Imo it just falls in with the age-old concepts of culinary presentation and aesthetics. Not only that, but it sounds like ancient news in the marketing and advertising realm. Consumers respond better to more attractive packaging.
 
It's not that surprising to me...
I have an entire cabinet at home full of different tea flavors, and I only drink certain varieties out of certain cups.
Spicy chai is best in orange and red, green tea is best in a green, so are herbal teas, fruit tisanes go with blue or yellow mugs..
I have noticed I use more honey in tea when I am stuck with only a white mug (and too lazy to do the dishes!)
And yes, I do drink hot chocolate out of an orange or red mug. It's just always made the most sense (to me, lol..)
I literally have all different colored fiesta ware that I color coordinate my meals and drinks with.
 
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charlene said:
Hot chocolate tastes better in an orange cup
Click to expand...

Thus proving what I already knew; Terry's Chocolate Orange is the greatest treat in the world.
 
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