How does one become more assertive? What is it that makes one not assertive? I'm always kowtowing to people just to keep the peace and then feeling like a self-betraying dumb-ass. I see his happening at my job and with certain family members and friends.. I guess it's cuz I'm so conflict-averse, but there's got to be a way to have my needs met and my rights respected without being afraid of a brawl. Anyone else here do the same thing? Anyone here have advice?