The likes of Noam Chomsky on the left say that the elites use media to 'manufacture consent' whilst people on the right say its used to 'manufacture dissent'!
one side sees the media being used to gently corral popular opinion in certain directions like cowboys managing a herd whilst the other side sees the herd being deliberatly riled up so that changes to laws and society can be justified off the back of collective fears
I think there is truth in both views
Whats often telling is how certain movements are often funded by powerful people who aren't necessarily interested in the movements cause but rather in unsticking the glue that currently holds society together in order to create a new society in the shape that they want
Billionaire David Rockefeller wrote his thesis at university on Fabian Socialism. To me socialism is when the workers take control of the means of production but for david socialism means that the means of production are centrally controlled by billionaires in a centrally planned system
Media is extremely pervasive and highly pursuasive. Our generation might resist certain changes but younger generations who grow up knowing only the new system will be more compliant. All the elties need to do to achieve their aims is be patient and that's the essence of fabian socialism.
Here's some text explaining this approach off wikipedia:
The Fabian Society, which favoured gradual change rather than revolutionary change, was named – at the suggestion of
Frank Podmore – in honour of the
Roman general
Fabius Maximus (nicknamed "Cunctator", meaning "the Delayer"). His
Fabian strategy advocated tactics of harassment and
attrition rather than head-on battles against the
Carthaginian army under the renowned general
Hannibal.
An explanatory note appearing on the title page of the group's first pamphlet declared:
"For the right moment you must wait, as Fabius did most patiently, when warring against Hannibal, though many censured his delays; but when the time comes you must strike hard, as Fabius did, or your waiting will be in vain, and fruitless."[SUP]
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