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So how did bacon and eggs become such a popular breakfast option? The answer is Edward Bernays and public relations.
Edward Bernays was Freud's nephew, who used his uncle's work and his own perceptions and skills to revolutionise the modern world through public relations in war and peacetime. Public relations is an old art but Edward Bernays is considered to be the father of the field.
The Beech- Nut Packing Company solicited Bernays' help to sell their bacon as it currently wasnt popular. Most people ate a light breakfast back then- toast and coffee etc, and eggs and bacon hadnt been received well.
Bernays devised an interesting 'round about' scheme to convince the public they should eat eggs and bacon.
He asked a medical doctor some questions about food and energy such as:
1. Does the human body expend energy in the night during sleep?
2. Does the human body need energy during the day to complete day-to-day tasks, labor, etc.?
2. Would it make sense to eat a hearty breakfast as opposed to a light breakfast in order to provide the body with energy?
The doctor agreed that in considering these terms a hearty breakfast could be beneficial.
Bernays than fowarded these questions to 5000 other doctors, 4500 of which agreed. This information was then published in the newspapers, and bacon and eggs was mentioned in the article as a hearty breakfast option.
Consequently bacon sales went up - after all the doctors were recommending it right?
And now bacon and eggs is accepted by many people as a popular breakfast.
Some more information
http://en.wikipedia.org/wiki/Edward_Bernays
There are many thing in our lives and culture we take for granted but that are the result of public relations.
Any thoughts? More examples?
Edward Bernays was Freud's nephew, who used his uncle's work and his own perceptions and skills to revolutionise the modern world through public relations in war and peacetime. Public relations is an old art but Edward Bernays is considered to be the father of the field.
The Beech- Nut Packing Company solicited Bernays' help to sell their bacon as it currently wasnt popular. Most people ate a light breakfast back then- toast and coffee etc, and eggs and bacon hadnt been received well.
Bernays devised an interesting 'round about' scheme to convince the public they should eat eggs and bacon.
He asked a medical doctor some questions about food and energy such as:
1. Does the human body expend energy in the night during sleep?
2. Does the human body need energy during the day to complete day-to-day tasks, labor, etc.?
2. Would it make sense to eat a hearty breakfast as opposed to a light breakfast in order to provide the body with energy?
The doctor agreed that in considering these terms a hearty breakfast could be beneficial.
Bernays than fowarded these questions to 5000 other doctors, 4500 of which agreed. This information was then published in the newspapers, and bacon and eggs was mentioned in the article as a hearty breakfast option.
Consequently bacon sales went up - after all the doctors were recommending it right?
And now bacon and eggs is accepted by many people as a popular breakfast.
Some more information
http://en.wikipedia.org/wiki/Edward_Bernays
There are many thing in our lives and culture we take for granted but that are the result of public relations.
Any thoughts? More examples?