Zurek’s way into this problem is to think about the role of the environment in quantum mechanics. For other quantum physicists, the environment has never been anything more than a nuisance. Consider a quantum object in isolation and the quantum information it contains can survive forever. But place it in the real world and this quantum information leaks into the environment, destroying the system under study.
Zurek takes different view. He thinks of the environment as an information channel and the properties of this channel are the key to understanding quantum darwinism.
All macroscopic measuring machines get their information through this channel. For example, at this very moment you are intercepting a fraction of the photons emitted by a screen. But we can never observe all of the environment, only a small fraction of it which reveal systems of interest.
This is the essence of quantum darwinism, says Zurek. Only quantum states that can be transmitted through the environment in the right kind of way and with multiple copies, can be observed on the macroscopic scale. That rules out various kinds of quantum information. What’s left are what Zurek calls “pointer states”. These are what we observe classically.
So the classical view of the universe is determined by the states that survive transmission through the environmental information channel. Hence the darwinism: it is only possible to observe the states that are fit enough to survive this process of transmission.