Yes I believe reputation matters.
You have to work on your reputation. It doesn't come easy. If you want to build a great reputation and you want others to respect you, it takes consistency and hard work. Here is a guideline that I follow.
Practice overcoming hurdles in everyday life
Have a purpose
Accept reality with a positive attitude
Offer constructive criticism but do not complain
Learn how to improvise
Meditate (mindfulness training)
Exercise
Develop an abiding sense of humor
Build strong support networks
Look for role models
Keep your mind flexible
Face your fears
Reframe
Nurture a strong sense of self
Know when to be kind to yourself
Be compassionate
Be honest to others
Be thankful and show gratitude
Trust me I am not always successful following these guidelines but it helps me to see where I am in life and how I am doing. It is a great compass.
Let me give you an example how this works for me. Last year we lost two employees to long term disabilities and it didn't take long for my work environment to become toxic. Co-workers became very negative, started to complain all the time about being overworked and started dreading coming in to work. After a couple of months of this I thought to myself OK I need to take a step back.
The first thing I started to do was meditate because I was feeling stressed out. I also established a regular workout routine so I would feel good about myself. I promised myself I was going to go into work on Monday and not complain, be positive and try to make each person at work laugh at lease once during the week. I was being compassinate to my co-workers because I understood what we were all going through. I accepted my reality and there was nothing we could do about it but make the best of the situation. I started to avoid the people that were always complaining and went to talk to my boss about how I can do things differently and did she have any suggestions to offer me (being honest). It was not an easy time but people started to gravitate towards my positive attitude. I earned a lot of respect from my co-workers and my employers. Late last year a new position opened up and I applied for it and I am happy to say that I start my new role in mid January.
My boss often tells me that it is a joy to work with me because no matter how bad things seem to get, I maintain a positive attitude and I always give my best. I am poud of my reputation but again it is not lucky or accidental. It is hard earned and consistently practiced on a daily basis.