You, as your name implies, are someone with energy, heart, and momentum that loves the idea of
being unrestricted and free to pursue passion on your own terms. You’ve never been one to color
inside the lines. The idea of focusing on just one job or project for your entire career sounds stifling.
You thrive on variety, novelty, and innovation. It’s normal for Side Hustlers to get bored easily. If
you’re not feeling challenged and aren’t constantly learning and growing, you’ll feel restless or
frustrated.
You find value in being part of a cohesive, supportive team AND building something of your own
(perhaps a side business, team, or passion project). You could easily cobble together an unconventional
career and lifestyle—a little of this, a little of that—so long as it kept you interested and entertained.
You’re naturally energetic and multi-passionate.
Side Hustlers are some of the most energetic, motivated people we’ve ever met. They need near-
constant stimulation in order to stay engaged with their work and to pique their natural curiosity.
You’ve likely been “on the go” for as long as you can remember. You don’t want to miss out on
anything. Because the thought of choosing only ONE passion sounds constricting, you probably
have a touch of FOMO (fear of missing out). You love being involved in new ideas and hate saying
“no” to people or opportunities. Multitasking just comes naturally to you. That’s why it’s critical for
you to maintain balance so you can juggle all of your priorities without burning out.
Things You're Attracted To:
Stability || Connection || Flexibility || Novelty || Creativity || Balance || Passion
Your Natural Attributes & Strengths
Self-starter || Great connector & collaborator || Highly motivated || Multi-passionate || Big-picture
thinker || Deep desire to create || Craving for constant learning || See challenges as opportunities ||
Natural leader || Visionary || Rapid idea generator || Constantly seeking growth & forward
momentum || Want to make a difference & help others in a meaningful way
Common Drawbacks & Challenges
Overwhelmed & too busy || Perfectionist || Feel like you’re juggling multiple lives || Sometimes a
people pleaser || Paralysis-by-analysis (too many ideas) || Overachiever || Tendency to overwork
and get burnt out || Saying “yes” too often || Easily bored Difficulty maintaining balance || Impatient
at times